Which UK locations have the strongest working-age audiences on Facebook?

Working-age audience strength — defined as the combined proportion of 25–34, 35–44, and 45–54 year olds on a Facebook jobs page — is the core metric JobsHype uses to assess recruitment suitability. Across the 249 pages in the network, the average Audience Quality Score (AQS) is 78.5. The strongest pages score above 90, indicating that over 90% of their audience falls within the prime working-age bracket.

Key Statistics

What is the Audience Quality Score?

JobsHype's Audience Quality Score (AQS) is calculated as the sum of the 25–34, 35–44, and 45–54 age group percentages for each page. It represents the proportion of the audience that falls within the core working-age range — and therefore the most likely pool of active job seekers.

A score of 80 means 80% of that page's audience is aged 25–54. The higher the score, the more recruitment-relevant the audience.

Network average: 78.5

Across 249 UK pages, the average AQS is 78.5 — meaning that, on a typical page, nearly four out of five followers are of prime working age.

Top 10 locations by working-age audience strength

| Rank | Page Name | Location | AQS | Followers | |------|-----------|----------|-----|-----------| | 1 | Bray | Bray | 93.9 | 13,924 | | 2 | JobsHype | London | 90.9 | 36,187 | | 3 | Morpeth | Morpeth | 90.1 | 911 | | 4 | Gainsborough | Gainsborough | 88.0 | 889 | | 5 | Bolton | Bolton | 85.9 | 4,688 | | 6 | Northern Ireland | London | 85.9 | 845 | | 7 | Hastings | Hastings | 85.3 | 1,520 | | 8 | London | London | 87.8 | 42,741 | | 9 | Worthing | Worthing | 87.3 | 2,840 | | 10 | Sheffield | Sheffield | 85.0 | 8,650 |

What a high AQS means for your campaign

Pages with a high Audience Quality Score deliver a greater concentration of working-age users per impression. For recruitment campaigns, this directly translates into a more targeted reach — reducing wasted spend on audiences unlikely to be in the job market.

A page with 2,000 followers and an AQS of 90 may be a better recruitment investment than a page with 5,000 followers and an AQS of 65.

People Also Ask

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