Audience Intelligence

52% female

average female share across UK jobs pages

What is the average male/female split across UK job seeker audiences?

The average gender split across 249 UK Facebook jobs pages in the JobsHype network is 48% male and 52% female. Gender balance varies considerably by location and page type.

1.2m+

total followers across the JobsHype UK network

Which UK locations have the largest recruitment audiences?

London, Manchester, Leeds, Liverpool, and Leicester lead the JobsHype network in total Facebook recruitment audience size. Combined, the network's 249 pages reach over 1.2 million direct followers with an estimated 7.5 million potential recruitment reach.

57.8%

of the average jobs page audience is aged 25–44

What is the average age profile of a local jobs page audience?

The average UK local jobs page audience is concentrated in the 25–44 age range, which accounts for nearly 58% of all followers. Based on 249 profiles in the JobsHype network, this data reveals the core demographic composition of social recruitment audiences.

52% female

average female share across UK jobs pages

What is the average male/female split across UK job seeker audiences?

The average gender split across 249 UK Facebook jobs pages in the JobsHype network is 48% male and 52% female. Gender balance varies considerably by location and page type.

1.2m+

total followers across the JobsHype UK network

Which UK locations have the largest recruitment audiences?

London, Manchester, Leeds, Liverpool, and Leicester lead the JobsHype network in total Facebook recruitment audience size. Combined, the network's 249 pages reach over 1.2 million direct followers with an estimated 7.5 million potential recruitment reach.

57.8%

of the average jobs page audience is aged 25–44

What is the average age profile of a local jobs page audience?

The average UK local jobs page audience is concentrated in the 25–44 age range, which accounts for nearly 58% of all followers. Based on 249 profiles in the JobsHype network, this data reveals the core demographic composition of social recruitment audiences.

50.2%

of UK jobs pages are led by 35–44 year olds

Which age group is most active on UK jobs pages?

The 35–44 age group leads the demographic profile on the majority of UK Facebook jobs pages. Based on 249 audience profiles in the JobsHype network, this group is the dominant cohort on over half of all pages analysed.

78.5

average Audience Quality Score across 249 UK pages

Which locations have the strongest working-age audiences?

JobsHype's Audience Quality Score measures the working-age concentration of Facebook jobs pages. The average score across 249 UK pages is 78.5, with the top pages exceeding 90. Discover which locations have the most recruitment-ready audiences.

7.5m+

total estimated potential recruitment reach across the network

Which UK locations have the strongest social recruitment audiences?

Based on follower count, Audience Quality Score, and potential reach data from 249 UK Facebook pages, London, Manchester, Bray, and Sheffield lead as the UK's strongest overall social recruitment audiences.

82.1%

25–44 share: Bray (highest in network)

Which UK locations have the highest concentration of 25-44 year olds?

Bray, Hastings, Manchester, and London dominate the rankings for highest 25–44 age concentration across 249 UK Facebook jobs pages. The network average combined 25–44 share is 57.8%.

4,688

followers: Bolton Jobs page (largest UK town community)

Which towns have the largest local jobs communities?

The JobsHype network includes town-level Facebook jobs communities across the UK. Bolton, Lincoln, and Maidstone lead among non-metropolitan towns by follower count, offering highly targeted local recruitment audiences.

90.9

Audience Quality Score: JobsHype national page (rank 2 by followers)

Top 10 recruitment audiences in the UK

Based on JobsHype's analysis of 249 UK Facebook jobs pages, the top 10 recruitment audiences combine large follower bases with high working-age concentration scores. London, Manchester, and Bray lead the rankings.