What is the average age profile of a local jobs page audience?

Across 249 local jobs pages in the JobsHype UK network, the average audience skews strongly towards working-age adults. The 25–34 and 35–44 age groups together account for an average of 57.8% of the total audience, with the 35–44 bracket marginally ahead at 29.1% versus 28.7% for 25–34. The 18–24 group represents just 8.4% on average, while over-55s collectively account for around 13%.

Key Statistics

Understanding the typical UK jobs page audience

The demographic composition of a local jobs page on Facebook is a critical factor in assessing its suitability for recruitment campaigns. JobsHype has analysed 249 audience profiles from across the UK network to establish the average age breakdown.

Average age distribution

| Age Group | Average % of Audience | |-----------|----------------------| | 18–24 | 8.4% | | 25–34 | 28.7% | | 35–44 | 29.1% | | 45–54 | 20.7% | | 55–64 | 10.3% | | 65+ | 2.7% |

The data reveals a clear working-age majority. The 35–44 bracket edges ahead of 25–34 by a small margin (29.1% vs 28.7%), but both groups represent the core of the recruitment audience.

The working-age core: 25–54

If we extend the working-age definition to include 25–54 year olds, this group accounts for an average of 78.5% of the typical jobs page audience — directly aligned with the JobsHype Audience Quality Score metric.

What the 18–24 group tells us

At just 8.4% average share, the 18–24 cohort is a minority on most UK jobs pages. This doesn't mean they're absent — some pages, particularly in student towns or urban centres, show higher concentrations — but the bulk of social recruitment audiences consist of experienced, established workers.

Over-55 presence

The 55–64 (10.3%) and 65+ (2.7%) groups together represent around 13% of the average audience. While not the primary target for most recruitment campaigns, their presence reflects the broader community-based following that local jobs pages often attract.

How age profiles vary by location

Urban pages tend to skew younger, with London, Manchester, and Bristol showing stronger 25–34 representation. Coastal and semi-rural pages often show a more mature audience, with higher 45–54 and 55–64 proportions. When selecting pages for a recruitment campaign, the age profile should be matched to the seniority and experience level of the role being advertised.

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