What is the average male/female split across UK job seeker audiences?

Across 249 local Facebook jobs pages in the JobsHype UK network, the average gender split is 48% male and 52% female. While close to parity, the slight female majority reflects the broader demographic composition of local community Facebook groups and jobs pages. Individual pages vary significantly, with some showing 65% male audiences and others 68% female.

Key Statistics

Gender balance across the UK jobs page network

One of the most commonly asked questions about Facebook recruitment is whether the platform reaches both male and female candidates equally. Based on JobsHype's analysis of 249 UK jobs pages, the answer is: broadly yes, with a slight female majority.

Average gender split: 52% female, 48% male

Across all 249 profiles, the average gender breakdown is:

• Female: 52%
• Male: 48%

This near-parity reflects the diverse, community-based nature of local jobs pages on Facebook.

Pages with the most balanced gender splits

Many pages in the network sit within a 45–55% male/female range, making them genuinely broad-reach recruitment channels suitable for roles across most sectors.

Pages with the strongest male audiences

Some pages show significantly higher male representation — for example, the London Jobs page (65% male) and the Bray page (65% male). Pages with a historically male-dominated local economy (logistics, manufacturing, construction) tend to attract more male followers.

Pages with the strongest female audiences

Conversely, pages in areas with a strong retail, hospitality, or care sector presence tend to have higher female audience shares. The Cleethorpes page records the highest female concentration in the network at 68%.

What this means for recruitment targeting

For most general recruitment campaigns, the near-parity gender split across the network means that Facebook jobs pages are effective for roles without a specific gender lean. For sector-specific campaigns — logistics, construction, care, retail — selecting pages whose gender profile aligns with the target candidate pool can meaningfully improve campaign performance.

JobsHype's audience profiling allows campaigns to be built around specific demographic combinations, including gender, age, and working-age score.

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