Which age group is most active on UK jobs pages?

Based on JobsHype's analysis of 249 local jobs pages across the UK, the 35–44 age group is the single most dominant demographic on Facebook recruitment audiences. In 50.2% of pages analysed, 35–44 year olds represent the largest age cohort — narrowly ahead of the 25–34 bracket, which leads on 41% of pages. Together, these two groups account for an average of 57.8% of total audience across the entire network.

Key Statistics

The 35–44 age group dominates UK jobs page audiences

JobsHype has analysed the demographic profiles of 249 local jobs pages across the UK. The data shows that the 35–44 age group is the dominant cohort on 50.2% of all pages — making it the most frequently leading demographic in the network.

The 25–34 age group is the second most common leading bracket, topping the demographic on 41% of pages.

Only 8.4% of the remaining pages are led by the 45–54 age group, and just 0.8% by the 55–64 cohort.

Average age breakdown across the UK network

Across all 249 profiles, the average age distribution is:

| Age Group | Average % of Audience | |-----------|----------------------| | 18–24 | 8.4% | | 25–34 | 28.7% | | 35–44 | 29.1% | | 45–54 | 20.7% | | 55–64 | 10.3% | | 65+ | 2.7% |

The 25–34 and 35–44 groups are remarkably close in average share, together accounting for 57.8% of the typical jobs page audience.

What this means for recruiters

The dominance of the 35–44 cohort reflects a highly experienced, working-age population actively engaging with local job opportunities on Facebook. Employers targeting candidates with 10–20 years of experience will find this group well-represented across the JobsHype network.

For roles targeting early-career candidates, the 25–34 demographic is equally strong and leads the audience profile on a significant proportion of pages — particularly in urban locations such as London, Manchester, and Bristol.

Age distribution by page type

Pages in major cities and commuter towns tend to skew younger, with higher proportions in the 25–34 bracket. Pages in more rural or semi-rural areas often show stronger representation in the 35–44 and 45–54 cohorts.

This geographic variation means that campaign targeting can be refined by both location and role type to align with the most relevant age profile.

People Also Ask

• What is the average age profile of a local jobs page audience?
• Which UK locations have the highest concentration of 25–44 year olds?
• Which Facebook pages have the highest recruitment suitability scores?