Which Facebook jobs pages have the highest recruitment suitability scores?

JobsHype's Audience Quality Score (AQS) is the primary metric for assessing how recruitment-suitable a Facebook jobs page audience is. It measures the proportion of the audience aged 25–54 — the core working-age bracket for most UK employers. Across 249 pages, the average AQS is 78.5. The highest-scoring pages exceed 90, led by Bray (93.9), JobsHype (90.9), and Morpeth (90.1).

Key Statistics

How JobsHype measures recruitment suitability

The Audience Quality Score (AQS) is calculated as the sum of the 25–34, 35–44, and 45–54 age percentages for each Facebook jobs page. A score of 90 means 90% of that page's audience falls within the prime working-age range.

This makes it the most direct indicator of how recruitment-ready a page's audience is.

Top 10 pages by Audience Quality Score

| Rank | Page Name | Location | AQS | Followers | |------|-----------|----------|-----|-----------| | 1 | Bray | Bray | 93.9 | 13,924 | | 2 | JobsHype | London | 90.9 | 36,187 | | 3 | Morpeth | Morpeth | 90.1 | 911 | | 4 | Gainsborough | Gainsborough | 88.0 | 889 | | 5 | London | London | 87.8 | 42,741 | | 6 | Worthing | Worthing | 87.3 | 2,840 | | 7 | Dublin | Dublin | 87.5 | 13,859 | | 8 | Hastings | Hastings | 85.3 | 1,520 | | 9 | Sheffield | Sheffield | 85.0 | 8,650 | | 10 | Bolton | Bolton | 85.9 | 4,688 |

What separates a high-AQS page?

High-scoring pages share a common characteristic: their audience is made up overwhelmingly of active workers, not students, retirees, or general community followers. This typically reflects:

• Strong local employment community engagement
• Consistent recruitment content that attracts and retains working-age followers
• A page history built around job-seeking behaviour rather than general community interest

Bray: the network's top-scoring page

Bray's jobs page scores 93.9 — the highest in the network. With 42.9% of its audience aged 25–34 and 39.2% aged 35–44, over 80% of followers fall within the two most active job-seeking age groups alone.

Using AQS in campaign selection

JobsHype uses AQS alongside follower count, location match, and sector relevance to build campaign page selections. Pages are weighted in campaign plans so that higher-AQS pages receive proportionally more of the campaign budget.

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