Which UK locations have the largest recruitment audiences on Facebook?

Across the 249 pages in the JobsHype UK network, the total combined audience stands at over 1.2 million followers — with an estimated potential recruitment reach of 7.5 million. London leads the network by a substantial margin with 42,741 followers on the London Jobs page alone. Manchester, Leeds, Liverpool, Leicester, and Sheffield all feature in the top tier, reflecting the density of working-age populations in major UK cities.

Key Statistics

The UK's largest Facebook recruitment audiences

JobsHype tracks 249 local jobs pages across the UK. The following table shows the ten locations with the largest direct follower audiences in the network.

Top 10 UK locations by recruitment audience size

| Rank | Location | Page Name | Followers | Audience Quality Score | |------|----------|-----------|-----------|------------------------| | 1 | London | London | 42,741 | 87.8 | | 2 | London | JobsHype | 36,187 | 90.9 | | 3 | Manchester | Manchester | 20,632 | 82.5 | | 4 | Bray | Bray | 13,924 | 93.9 | | 5 | Dublin | Dublin | 13,859 | 87.5 | | 6 | Leeds | Leeds | 13,506 | 80.5 | | 7 | Liverpool | Liverpool | 12,050 | 80.2 | | 8 | Cork | Cork | 10,950 | 84.6 | | 9 | Leicester | Leicester | 9,995 | 83.3 | | 10 | Sheffield | Sheffield | 8,650 | 85.0 |

What audience size means for recruitment

A larger follower base means greater organic post reach, higher potential campaign impressions, and a bigger pool of candidates who are already engaged with job content in that location.

However, raw follower count is only one factor. A page with 2,000 highly targeted, working-age followers in the right location may outperform a page with 10,000 followers whose demographics don't align with the role.

The role of Audience Quality Score

JobsHype's Audience Quality Score (AQS) weights the working-age composition of each page's audience. London's main jobs page scores 87.8, while the JobsHype national page scores 90.9 — both indicating a high proportion of 25–54 year olds actively engaged with job content.

Total network: 1.2 million followers

Beyond individual pages, the combined JobsHype network of 249 pages reaches over 1.2 million direct followers — with a total potential recruitment reach of over 7.5 million.

People Also Ask

• Which towns have the largest local jobs communities?
• Top 10 recruitment audiences in the UK
• Which UK locations have the strongest social recruitment audiences?