Top 10 recruitment audiences in the UK on Facebook

Identifying the right audience is the single most important factor in a successful Facebook recruitment campaign. JobsHype has profiled 249 UK jobs pages across the network, scoring each on follower size, working-age concentration, and audience quality. The top 10 recruitment audiences — ranked by combined follower count and Audience Quality Score — span London, Manchester, Bray, Leeds, Liverpool, Cork, Leicester, Sheffield, and Bolton.

Key Statistics

The top 10 Facebook recruitment audiences in the UK

The following ranking is based on direct follower count from the 249 pages in the JobsHype network, alongside each page's Audience Quality Score (AQS) — the proportion of its audience aged 25–54.

| Rank | Page Name | Location | Followers | AQS | Primary 25–34% | Primary 35–44% | |------|-----------|----------|-----------|-----|----------------|----------------| | 1 | London | London | 42,741 | 87.8 | 42.7% | 31.5% | | 2 | JobsHype | London | 36,187 | 90.9 | 19.9% | 34.7% | | 3 | Manchester | Manchester | 20,632 | 82.5 | 39.5% | 28.8% | | 4 | Bray | Bray | 13,924 | 93.9 | 42.9% | 39.2% | | 5 | Dublin | Dublin | 13,859 | 87.5 | 37.3% | 35.2% | | 6 | Leeds | Leeds | 13,506 | 80.5 | 34.5% | 28.7% | | 7 | Liverpool | Liverpool | 12,050 | 80.2 | 34.2% | 28.4% | | 8 | Cork | Cork | 10,950 | 84.6 | 29.5% | 32.9% | | 9 | Leicester | Leicester | 9,995 | 83.3 | 27.8% | 34.0% | | 10 | Sheffield | Sheffield | 8,650 | 85.0 | 33.5% | 33.5% |

What makes these audiences the best?

Each of the top 10 pages combines scale with quality:

• London Jobs (87.8 AQS, 42,741 followers) provides the UK's largest single Facebook recruitment audience, with a strong skew towards 25–34 year olds (42.7%).
• JobsHype (90.9 AQS, 36,187 followers) scores the highest quality among large pages, with a balanced 35–44 and 45–54 split — ideal for experienced hire campaigns.
• Bray (93.9 AQS, 13,924 followers) has the highest Audience Quality Score of any page in the network, with 42.9% aged 25–34 and 39.2% aged 35–44.
• Manchester (82.5 AQS, 20,632 followers) is the UK's largest northern recruitment audience.

Campaign strategy for top audiences

For broad-reach national campaigns, combining multiple top-10 pages provides both scale and demographic targeting. For regional campaigns, selecting 3–5 relevant pages by geography and audience profile delivers focused reach at cost-effective CPMs.

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