Employers in the construction sector need to understand the importance of effective recruitment strategies. Recent data shows an average cost per result of £0.10, with campaigns reaching over 205,000 people. Engagement rates vary, highlighting the need for targeted approaches to attract quality candidates effectively.

Key Statistics

Sector Overview

The construction sector typically recruits laborers, builders, and administrative staff, among others. Roles identified from data include Labourer, Warehouse Operative, and Trade Worker.

Candidate Audience Snapshot

With a potential reach of over 7.5 million in our network, the average working-age audience (25-54) is 78.50%. The gender split reveals a predominance of female (52%) and male (48%) candidates, highlighting a diverse audience.

Historical Recruitment Benchmarks

A total of 26 campaigns were analyzed, with a total spend of £1,220. The average reach per sector campaign was 7,898, with an average engagement rate of 6.41% and an average cost per result of £0.10.

Best Recruitment Locations

The top locations for recruitment based on engagement rates include:

1. Stirling: 12.22% engagement | £0.04 CPR
2. Huddersfield: 9.82% engagement | £0.07 CPR
3. Telford: 9.42% engagement | £0.05 CPR
4. Newcastle: 7.57% engagement | £0.09 CPR
5. Leeds: 7.02% engagement | £0.11 CPR

Recommended JobsHype Communities

Here are some top communities to engage:

1. JobsHype (London): 36,187 followers
2. Dublin (Dublin): 13,859 followers
3. Manchester (Manchester): 42,741 followers
4. Frankfurt (Frankfurt): 2,821 followers
5. Berlin (Berlin): 5,195 followers

Budget Planner

• £100 Budget: ~977.9 results | ~16,542 people reached
• £500 Budget: ~4,889.4 results | ~82,708 people reached
• £1,000 Budget: ~9,778.8 results | ~165,415 people reached

Recruitment Strategy Recommendations

1. Target local communities with high engagement rates such as Stirling and Huddersfield.
2. Utilize specific job titles and audience clusters identified to tailor job ads effectively.
3. Test varied budgets to gauge response rates and optimize spend.
4. Leverage data from past campaigns to inform and improve future recruitment strategies.
5. Focus on engaging video content to boost link click-through rates.

Data Confidence

We analyzed a total of 26 campaigns with a total spend of £1,220. The data may not encompass all campaigns and results, as it relies on selected statistics from the JobsHype platform.

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