What Could a £100 Recruitment Campaign Deliver?

A £100 recruitment campaign could reach approximately 17,368 individuals, generate 28,542 impressions, and achieve around 1,209 results, based on our analysis of over 650 previous campaigns.

Key Statistics

Data Confidence

In our analysis, we examined 659 recruitment campaigns with a total spend of £25,798.14, which resulted in a reach of 4,522,933 and over 7.76 million impressions. The data is robust and provides insights into what to expect from a £100 recruitment spend.

Campaign Performance Benchmarks

The average cost per thousand impressions (CPM) stands at £3.50, while the cost per click (CPC) is £0.10, and the cost per result (CPR) averages out at £0.08. Generally, an average campaign generates about 6,863 reaches and an engagement rate of 8.36% from the reached audience.

What Your Budget Could Deliver

£100 Budget

• Estimated Reach: 17,368
• Estimated Impressions: 28,542
• Estimated Results: 1,209
• Estimated Engagements: 1,452

£500 Budget

• Estimated Reach: 86,841
• Estimated Impressions: 142,708
• Estimated Results: 6,046
• Estimated Engagements: 7,258

£1000 Budget

• Estimated Reach: 173,681
• Estimated Impressions: 285,417
• Estimated Results: 12,091
• Estimated Engagements: 14,516

£2000 Budget

• Estimated Reach: 347,362
• Estimated Impressions: 570,833
• Estimated Results: 24,182
• Estimated Engagements: 29,033

Top Performing Locations

Some areas deliver remarkable engagement rates. For example, in Livingston, engagement reached 15.58%, while Ripon followed closely at 12.77%. Campaigns in Bridlington and Paisley also showed strong performance. Just targeting these locations strategically can boost your campaign performance significantly.

Commercial Recommendations

For anyone considering a recruitment campaign, be sure to analyze your target demographics and focus on high-performing locations identified in our data. For further insights, check out related articles like what could a £500 recruitment campaign deliver and average engagement rate in recruitment advertising.

People Also Ask

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